Home | Fractional marketing & communications leadership
Home | Fractional marketing & communications leadership
Most companies don't have a marketing problem. They have a strategy vacuum — and they've been filling it with tactics.
A new website, a rebrand, an agency retainer — it looks better for a season, then the same problems come back through the walls. I work as a fractional marketing and communications leader for Saskatchewan companies that are past the DIY stage but not ready for a full-time Chief Marketing or Communications Officer. We fix the foundation first, then build a plan your own people can actually run.
Plenty of activity, no senior direction — so the effort scatters across whatever seemed urgent that week.
An agency executes; it doesn't set strategy. Without direction from your side of the table, you're paying for output, not outcomes.
A $250,000+ commitment for a role you may need two days a week — and finding senior talent that fits can be difficult.
Every engagement begins the same way: getting clear on who you're for, what you stand for, and why anyone should care.
A focused four-to-six-week diagnostic: stakeholder interviews, a hard look at your market and message, a positioning brief, and a twelve-month roadmap. Fixed fee, defined finish line.
One to two days a week, embedded as your marketing and communications lead. I own the strategy, direct your agencies, and sit at the leadership table.
For companies with a capable marketer who needs a senior thinking partner. A monthly working session, on-call counsel, and a quarterly plan review.
Leading brand, communications, and growth work across the industries that actually run this province — so I see what matters quickly and set a clear direction.
I don't just build the plan — I build your people's ability to run it. Your leaders get sharper at telling the company's story. When the engagement ends, the thinking stays.
That gap between how good you are and how good you look is the most expensive problem you're not measuring. Thirty minutes, no pitch deck. Bring your best-kept secret — I'll tell you what it would take to stop keeping it.